[referring to the fact that, in a movie with heavy product placement, the characters are consuming an unspecified drink
Hey, wait... shouldn't these be Coca-Colas? Who's doing the product placement in this film, they should be fired! Oh, wait... I know why they aren't Cokes. It's because Papa Johns serves Pepsi products. Having them drink Coke in this scene would be a conflict of corporate interest. Aren't movies magical, kids?