A beautiful young woman obsessed with death goes joyriding on a desert highway. As she wrecks havoc trying to ram both cars and people, she lip-sincs to the title song which plays on her car radio. The video has five different versions.
The "It's a Sin" video marked the experimental director's first of several collaborations with the band. It extended the lyrical themes of the song by showing Tennant under arrest by an ... See full summary »
As the radio announcer called 'Dave in the Morning' informs his audience that it's 119 degrees, a beautiful devilish young woman in black (played by the band's singer) with a death fetish and a huge tattoo on her left, bandaged arm decides to go joyriding on a desert highway on the fictional route 666 in her dark blue 1974 Cadillac Eldorado convertible, with a plush doll of Felix the Cat riding shotgun. As she wracks havoc carelessly ramming anything and anyone coming her way in a nihilistic murder-suicide fashion, she frequently lip-sincs to the title song which plays on her car radio. Due to television censorship in certain countries, the video has five alternate cuts and five different endings ranging from gory to comical.
The video was shot near Mojave Desert in three days. The temperature would rise up to 110 degrees (43 °C) during the day, so the band's singer Nina Persson, who stars in the video as the joyrider and comes from Sweden where temperatures that high are unheard of, needed oxygen several times throughout the filming to avoid collapsing. See more »
Due to the controversial nature of its content, the music video has five different versions to avoid television censorship. In most of the versions, the scenes featuring joyriding, car crashes and the ending are, to a varying degree, either toned down, censored, altogether removed or simply replaced with more agreeable alternate footage. The two most prominent versions are the heavily censored version which only features shots of the singer driving the car and lip-syncing, and the original uncut version that shows all the car crashes, hit and runs and the singer violently crashing into her band's incoming van at the end. The five endings include a joke ending in which the singer survives the car crash only to be knocked out by the rock she used to keep the car going at max speed, a shorter version of the joke ending, and a gory tragic ending. The heavily censored G-rated version of the video has no ending as the singer simply continues driving as if nothing has happened. See more »