The song's music video was directed by Samuel Bayer. It recreates the assassination of John F. Kennedy with Manson as President Kennedy, McGowan as Jacqueline Kennedy, and the other members of the band as Secret Service agents; it also features Manson on a cross. Manson explained that it was intended as a tribute to men like Kennedy and Jesus who "died at the hands of mankind's unquenchable thirst for violence."
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The video is oddly "clean" given the gore of the actual events. The director, Samuel Bayer, says there was no blood used during the filming. "We didn't feel like it was appropriate to actually act out the assassination." See more