The music video follows no story-line. Each group member wears three different outfits throughout, all of which portray their individual styles. The video is introduced with a screen split into four in which each member is shown singing to the camera. They then dance separately in front of different, brightly-colored backdrops which manifest their individual personalities: a flower and gramophone record backdrop (Edwards), a bow tie backdrop (Thirlwall), graffiti-decorated (Pinnock), and boomboxes (Nelson). Near the end of the video, the group are accompanied by male backing dancers for a hip hop and chair-dance dance routine in front of a large Union Jack.
Did You Know?
The single fared better on the US Mainstream Top 40 chart where it reached number 26. See more