The post-presidency endeavors of Barack and Michelle Obama
have found another massive entertainment tech partner: Spotify
. On Thursday, the audio subscription service announced that it had finalized a deal with the Obamas’ Higher Ground production company for a new set of creative projects that would exist on the platform.
The announcement explained that the new deal will see the production company “develop, produce, and lend their voices to select podcasts, connecting them to listeners around the world on wide-ranging topics. The multi-year agreement will be with Higher Ground Audio, an expansion of the Higher Ground production company that will oversee the move into podcasts.”
Higher Ground was created last year as part of the Obamas’ deal with Netflix
to produce film and TV content for that platform as well as “produce powerful stories to entertain, inform and inspire, and to lift up new, diverse voices in the entertainment industry.” At the end of April,