Benjamin Barry is an advertising executive and ladies' man who, to win a big campaign, bets that he can make a woman fall in love with him in 10 days. Andie Anderson covers the "How To" beat for "Composure" magazine and is assigned to write an article on "How to Lose a Guy in 10 days." They meet in a bar shortly after the bet is made.
Occasionally in the 15 years since summer camp, Adam and Emma cross paths. When he discovers that an ex-girlfriend is living with his dad, he gets drunk, calls every woman in his cell phone contact list, and ends up passed out naked in her living room. By this time, she's a medical resident in L.A. and he's a gopher on a "Glee"-like TV series, hoping to be a writer. She guards her emotions (calling her father's funeral "a thing"), so after a quick shag in the moments she has before leaving for the hospital, she asks if he wants a no-strings-attached, sex-only relationship, without romance or complications. A prescription for fun or for disaster?Written by