The professional and personal lives of those who work in advertising on Madison Avenue - self-coined "mad men" - in the 1960s are presented. The stories focus on those at one of the avenue's smaller firms, Sterling Cooper, and its various incarnations over the decade. At the heart of these stories is Donald Draper, the creative genius of the company. That professional creative brilliance belies the fact of a troubled childhood, one that he would rather forget and not let anyone know about except for a select few, but one that shaped who he is as an adult and as an ad man in the need not only to sell products but sell himself to the outside world. His outward confidence also masks many insecurities as evidenced through his many vices, such as excessive smoking, drinking and womanizing - the latter despite being a family man - and how he deals with the aftermath of some of the negative aspects of his life.
Where The Truth Lies ...
Did You Know?
Most of the sets for the Sterling Cooper offices have visible ceilings, which is unusual for television. Typically there are permanent lighting rigs overhead, which allow the crew to quickly change lighting set ups for different scenes. Having the ceilings visible made the sets appear more realistic. But it also made more work for the crew, who were constantly having to reposition lights and furniture for different camera set ups. See more
In many outdoor scenes, the tops of palm trees can be seen - Particularly in the horse-riding/stable episodes in the first few seasons. See more
Advertising is based on one thing: happiness. You know what happiness is? Happiness is smell of a new car. It's freedom from fear. It's a billboard on the side of the road that screams with reassurance that whatever you're doing, its okay. You are okay.
A Beautiful Mine
Performed by RJD2 See more