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Robert Q. Lewis opens this episode with an announcement by saying, "Incidentally, a little later on in the program some very exciting news - I think most exciting news - from our sponsor, the Swanson freres - means brothers."
Swanson Brothers unveils their TV dinner advertising on this show. Later, just before playing the celebrity guessing segment, when commercials were performed on a side set in the same studio, Lewis returns on the air by saying, "Folks, I have had the opportunity over a period of years to recommend things to you. May I say this? I have yet to recommend a product as a single entity as great as the TV dinner that Swanson has put out. I got about a half a dozen of them when they first were coming out on the market. Believe me, I wish they'd send me 6 dozen more. This is a magnificent idea and it's darn good wonderful food. Beautifully prepared. Try it just once and see what I mean." He ends with his finger up in the air pointing at the camera.
The first contestant is a...