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Pitch People (1999)

1:31 | Clip
The art of the "pitch" has always played a fascinating role in society. The men and women who have perfected this craft and how they make a livelihood selling various products by way of a ... See full summary »


Stanley Jacobs


Stanley Jacobs
2 wins. See more awards »





Credited cast:
Roland Babin Roland Babin ... Himself
Jamie Barr Jamie Barr ... Herself
Garrett Bess ... Himself
Terry Bishop Terry Bishop ... Himself
Billy Carroll Billy Carroll ... Himself
Johnny Carson ... Himself
George Cook George Cook ... Himself
Jerry Crowley Jerry Crowley ... Himself
Herman Flores Herman Flores ... Himself
Bobby Foster Bobby Foster ... Himself
Joe Fowler ... Himself
Mary Hatcher Mary Hatcher ... Herself
Tony Hodgen-Hall Tony Hodgen-Hall ... Himself
Mark Hyman Mark Hyman ... Himself
Connie Jorgenson Connie Jorgenson ... Herself


The art of the "pitch" has always played a fascinating role in society. The men and women who have perfected this craft and how they make a livelihood selling various products by way of a visual demonstration make up a world unfamiliar to most people. Written by Stanley Jacobs

Plot Summary | Add Synopsis


The true story of the world's second oldest profession. See more »





Official Sites:

SJPL Films





Release Date:

22 October 1999 (USA) See more »

Filming Locations:

Asbury Park, New Jersey, USA See more »


Box Office


$350,000 (estimated)
See more on IMDbPro »

Company Credits

Production Co:

SJPL Films See more »
Show more on IMDbPro »

Technical Specs


Sound Mix:

Dolby Digital



Aspect Ratio:

1.66 : 1
See full technical specs »

Did You Know?


Ever since its release, "Pitch People" has been used by salespeople to hone their skills. See more »


Harry Mathison: It's not what you sell, it's how you tell them the price.
See more »


Cloud Nine
Written by Norman Whitfield and Barrett Strong
Performed by The Temptations
Used by permission of Jobete Music Co., Inc.
Courtesy of Motown Record Company, L.P.
Under license from Universal Music Special Markets
See more »

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User Reviews

Entertaining & Informative Documentary
8 March 2015 | by nyctc7See all my reviews

This is a wonderful documentary about the history of infomercials, it is fun to watch. It's great to see some familiar faces of 1990s infomercials, telling their stories of how they got started in the business, and the art of the pitch. Being a product demonstrator is no easy job--we learn what is involved in working, for example, a State Fair: the preparation, the long hours, the lengthy scripts that must be committed to memory. It is also fascinating to hear these guys and gals talk about how to sell things, in a way they are the ultimate salesmen, they are actors whose "applause" is people handing over money.

I didn't realize that the infomercial existed back in the 1950s, at some point they became too expensive to air, but with the advent of Cable TV, and some deregulation, they came back sometime in the 1980s, and by the 1990s they were all over the place. The documentary also traces the origins of pitchmen to the old traveling snake oil salesmen, and even earlier--for how long have human beings been selling things to each other? Ron Popeil did not agree to participate in the film, but we learn through his relatives Lester Morris and Arnold Morris about the background of their products empire.

If you get a kick out of infomercials, you'll love this film. But even if you hate them, I think you will find the film entertaining, informative, well organized and well edited.

I'm surprised that this documentary isn't better known--it really is good.

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