In honor of the Norman Lear/Jimmy Kimmel special, which is re-creating 1975 episodes of “All in the Family” and “Good Times” with modern casts, ABC promos that evening will use throwback voiceovers, graphics and title treatments inspired by the Alphabet network’s actual on-air campaigns from that era.
ABC Entertainment and Walt Disney Studios marketing president Shannon Ryan said the idea came out of a conversation with Kimmel. “We hatched an idea to ‘retro-fit’ — get it? — all of our promos so that when viewers turn on ABC on Wednesday, it will appear as if they’re stepping back in time,” she said. “The graphics package, the logo, the voiceover, the music and the copy will all look