Fireside Theatre (1949–1955)
Television is a gold goose that lays scrambled eggs;
and it is futile and probably fatal to beat it for not laying caviar.
When people argue over the quality of television programming, both sides — it’s addictive crap v. underappreciated populist art — seem to forget one of the essentials about commercial TV. By definition, it is not a public service. It is not commercial TV’s job to enlighten, inform, educate, elevate, inspire, or offer insight. Frankly, it’s not even commercial TV’s job to entertain. Bottom line: its purpose is simply to deliver as many sets of eyes to advertisers as possible. As it happens, it tends to do this by offering various forms of entertainment, and occasionally by offering content that does enlighten, inform, etc., but a cynic would make the point that if TV could do the same job televising fish aimlessly swimming around an aquarium,
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