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It (1927)

Passed | | Comedy, Romance | 15 February 1927 (USA)
A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Directors:

Clarence G. Badger (as Clarence Badger), Josef von Sternberg (uncredited)

Writers:

Elinor Glyn (story and adaptation), Hope Loring (screen play) | 2 more credits »
Reviews
1 win. See more awards »

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Cast

Complete credited cast:
Clara Bow ... Betty Lou
Antonio Moreno ... Cyrus T. Waltham
William Austin ... 'Monty' Montgomery
Priscilla Bonner ... Molly
Jacqueline Gadsdon ... Adela Van Norman
Julia Swayne Gordon ... Mrs. Van Norman
Elinor Glyn ... Madame Elinor Glyn (as Madame Elinor Glyn)
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Storyline

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <dbubbeo@cmp.com>

Plot Summary | Plot Synopsis

Taglines:

CLARA BOW, that irrepressible, irresistible girl!! She has "it". ANTONIO MORENO, that virile, masterful lover! He has "it". "IT- that something which is indefinable. This picture has "it" (Original Herald)

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Details

Country:

USA

Release Date:

15 February 1927 (USA) See more »

Also Known As:

It See more »

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Box Office

Gross USA:

$411,891
See more on IMDbPro »

Company Credits

Production Co:

Paramount Pictures See more »
Show more on IMDbPro »

Technical Specs

Runtime:

Sound Mix:

Silent

Aspect Ratio:

1.33 : 1
See full technical specs »
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Did You Know?

Trivia

Assuming its copyright has not lapsed already, this film and all others produced in 1927 enter the U.S. public domain in 2023. See more »

Goofs

As Waltham climbs onto the anchor, his shirt sleeve is intact. The scene cuts away to Monty & Adela in the rowboat for a brief moment but in the next scene, Waltham's sleeve is completely torn. See more »

Quotes

Inter-title card: Poverty is no disgrace - until meddling neighbors hear of it.
See more »

Connections

Featured in The Age of Ballyhoo (1973) See more »

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User Reviews

Clara Has" It " In Spades!
27 November 2005 | by sunlilySee all my reviews

Nothing earth shattering here, no high art, just pure entertainment! A bit like today's light romantic comedies, but a tad better in a lot of instances! The real star here is Clara Bow who could after all really act and wasn't just another pretty face, although she was that and more! It's not difficult to see why she became a popular personality with her vivacity, energy and contagious charm! The girl just exuded fun! As Antonio Moreno said in the movie, "She has plenty in reserve!" There are some cute lines in the movie, like when Monty says, " I feel so low I'd have to walk on stilts under a dachshund." William Austin is an entertaining secondary character.

The print I saw was in good shape and I enjoyed the high angle shots of the department store at the beginning of the movie with the camera panning down to the street, the amusement park scenes and the scenes on the yacht. Makes me want to see Clara in a serious drama too! Worth watching for Clara to see what It was all about! I don't think It has changed that much even in the present day!


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