Chris Meledandri Adds Exec Pair As Illumination Entertainment Expands

Chris Meledandri Adds Exec Pair As Illumination Entertainment Expands
Exclusive: Illumination Entertainment chief Chris Meledandri has hired Ashley Kramer to be Evp of Production and Gail Harrison to oversee Creative Marketing. The move signals expansion plans for the 4-year-old Universal Pictures-based company, whose first release Despicable Me grossed $540 million worldwide. At a time when recent underwhelming results from animation releases like Mars Needs Moms has some second-guessing the animated feature game all the way down to 3D prices, Meledandri is adding executives with the intention of doubling Illumination's output to two films per year by 2012 or 2013. The company's next release, the live action/CG mix Hop, will be released by Universal on April 1. "With Despicable Me behind us, the impending release of Hop, The Lorax in production and a Despicable Me sequel in early stages, it was time to properly scale the company and begin to solidify the team that will lead us as we move forward," Meledandri told me.
See full article at Deadline Movie News »

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