Bob Chapek’s Appointment as Disney CEO Shows How Crucial Streaming — and Toys — Are to Disney Dominance

  • Indiewire
Bob Chapek’s Appointment as Disney CEO Shows How Crucial Streaming — and Toys — Are to Disney Dominance
After overseeing The Walt Disney Company’s acquisition and growth over the last decade of two of the world’s largest film franchises in Marvel and Lucasfilm and two movie studios in 20th Century Fox and Pixar, outgoing CEO Bob Iger over the last year has turned the company’s focus inward, to streaming platforms Disney+, Hulu, and ESPN+. Now, Iger’s successor, Bob Chapek, will be tasked with continuing that work: Using those streamers to ensure Disney’s continued dominance at the box office, driving consumer demand for products and vacations, and cementing Disney as one of the most formidable competitors in the streaming wars.

Business types call it synergy, and it’s something Disney does incredibly well. It’s why Chapek — who most recently oversaw Disney’s theme park and toys division — is such a wise choice to oversee the conglomerate, which many primarily associate with its movie studio.
See full article at Indiewire »

Similar News


Recently Viewed