Chipotle Taps David Dobrik, Zach King, Avani Gregg For TikTok Super Bowl Campaign

Chipotle is ticking all the millennial and Gen Z boxes with its Super Bowl ad outing, which will involve a bevvy of TikTok stars including David Dobrik and Addison 'Rae' Easterling, set to the musical stylings of Justin Bieber.

To promote the fact that it will be offering free delivery on Sundays throughout the month of February -- for all orders over $10 -- Chipotle is launching a digital campaign dubbed 'TikTok Timeout'. Creators will be tasked with showcasing their own personal content stylings set to Bieber’s new single, “Yummy.”

Rather than running on TV during the big game, the spots will air on exclusively on TikTok -- but during commercials after team time-outs have been called. (They can also be accessed via the hashtag #TikTokTimeout on Sunday). In addition to Dobrik and Easterling, participants include Zach King, Avani Gregg, Nick Uhas, Brittany Broski, Joshua Sadowski, Zahra, Kyle Shaffer, and Greg Auerbach.
See full article at Tubefilter News »

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