‘The Gentlemen’ Won’t Dethrone ‘Bad Boys for Life’ at Box Office – But It Doesn’t Need To

  • The Wrap
‘The Gentlemen’ Won’t Dethrone ‘Bad Boys for Life’ at Box Office – But It Doesn’t Need To
Stx’s “The Gentlemen” and Universal’s “The Turning” will hit theaters this weekend, but neither are expected to knock “Bad Boys for Life” off the No. 1 spot as movie theater traffic is expected to slow down over the next two weeks thanks to the Super Bowl. Not that they need to do so.

Studios typically avoid releasing major films the week of and the week prior to the NFL season finale; as many moviegoers stay home to watch the game, potential earnings — not to mention word of mouth in the critical early stages of release — are reduced. But “The Gentlemen” and “The Turning” each have a low barrier to profitability.

The Gentlemen” is a return to lower budget filmmaking for director Guy Ritchie after scoring a blockbuster with “Aladdin, and it has already grossed $18.4 million overseas, including $10.4 million in the U.K. And though it’s Ritchie’s follow-up
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