Peacock Launch: NBCUniversal Tries New Way to Deliver Old-Fashioned Bundle of TV

  • Variety
Peacock Launch: NBCUniversal Tries New Way to Deliver Old-Fashioned Bundle of TV
In the big unveiling Thursday on the “Saturday Night Live” stage at 30 Rock, NBCUniversal leaders described Peacock as a 21st century iteration of a broadcast network.

For sure, the Comcast answer to the streaming wars is taking a broadcasters’ approach to programming and distributing the service that Comcast hopes might eventually represent the next generation of NBC and its sibling channels. It’s a left turn from the drive by Disney, WarnerMedia and Apple into the commercial-free subscription realm to compete with Netflix and other streamers.

“Streaming is transforming the way we get our entertainment and media and is clearly the next significant technology iteration for consumer entertainment and news for the next generation,” Comcast chairman-ceo Brian Roberts said to the crowd of Wall Street analysts that gathered in Studio 8H. “It’s a tremendously positive business opportunity that will give us years of growth and new avenues of innovation
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