Indie Producers Face a TV Movie Squeeze, but Streamers Are Looking to Buy

  • Variety
When Hallmark Channel contacted American Cinema Intl. president Chevonne O’Shaughnessy about producing a movie set in the Amish community, she immediately sent an outline for one. Aci had already produced three Amish-themed movies for other outlets, so she figured she’d quickly be brought on board.

But O’Shaughnessy says Hallmark didn’t call her back. And she couldn’t figure out why — but then started watching the channel. After going on a Hallmark movie binge, “all of a sudden it hit me,” she says. “I didn’t have a dog. So I added a dog. And I got a call back. It was that simple.”

The TV movie business is a fickle one, even in this era of Peak TV and new streaming services. The independent producers behind made-for-tv films must navigate tiny budgets, narrow audiences with specific tastes, outlets that want to own those titles and just a
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