‘Terminator: Dark Fate’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the always-on TV ad measurement and attribution company iSpot.tv, Paramount Pictures claims the top spot in spending with “Terminator: Dark Fate.”

Ads placed for the sci-fi action film had an estimated media value of $6.81 million through Sunday for 796 national ad airings on 34 networks. (Spend figures are based on estimates generated from Oct. 14-20. Estimates may be updated after the chart is posted as new information becomes available.) Paramount prioritized spend across networks including Fox, CBS and NBC, and during programming such as NFL Football, Mlb Baseball and NBA Basketball.

Just behind “Terminator: Dark Fate” in second place: Paramount’s “Playing With Fire,” which saw 717 national ad airings across 29 networks, with an estimated media value of $4.73 million.

TV ad placements for Walt Disney Pictures’ “Maleficent: Mistress of Evil” (Emv: $4.71 million), Universal Pictures’ “Last Christmas” ($4.12 million) and Lionsgate
See full article at Variety - Film News »

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