AMC Is Still In the Theater Business, But VOD Is a Funny Way of Showing It

  • Indiewire
Was I the only one who found it weird when AMC Theatres announced that it was getting into the streaming business with the launch of AMC Theatres On Demand? When it comes to places to buy and rent movies, we’ve got Apple, Amazon, Fandango, Vudu, Google Play, YouTube, and a few more that I don’t need to remember because it’s too many already.

I also thought it suggested some seriously mixed messaging, but maybe that was just me… until I got a call from an NBC affiliate who wanted to do an interview about AMC’s new streaming service. That seemed like a curious topic for local news; why were they interested? The answer: They wanted to know if it meant AMC was getting out of the theater business.

Of course, AMC is very much dedicated to theatrical business, but this is a funny way of showing it.
See full article at Indiewire »

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