Adam Aron, AMC’s president and chief executive, said that the AMC Theaters On Demand will offer about 2,000 films for sale or rent after their theatrical runs — much like Amazon or iTunes. Disney, Warner Bros., Universal, Sony and Paramount have made deals with AMC for catalog and new-release movies to be available through the new service, with pricing between $3 to $5.99 to rent and $9.99 to $19.99 to buy.
The development is taking place as the moviegoing industry faces significant challenges from the explosion of content available through streaming. The North American box office is down 5% this year to $8.85 billion as of Oct. 13, according to Comscore.
AMC has been aggressive at finding methods of engaging customers. Its Stubs A-List program, which allows customers to see three movies a week for $19.95 a month, recently hit 900,000 subscribers — far ahead of the