AMC Entertainment Introducing On-Demand Movie Service

  • Variety
AMC Entertainment will introduce an online video store in the United States on Tuesday.

Adam Aron, AMC’s president and chief executive, said that the AMC Theaters On Demand will offer about 2,000 films for sale or rent after their theatrical runs — much like Amazon or iTunes. Disney, Warner Bros., Universal, Sony and Paramount have made deals with AMC for catalog and new-release movies to be available through the new service, with pricing between $3 to $5.99 to rent and $9.99 to $19.99 to buy.

The development is taking place as the moviegoing industry faces significant challenges from the explosion of content available through streaming. The North American box office is down 5% this year to $8.85 billion as of Oct. 13, according to Comscore.

AMC has been aggressive at finding methods of engaging customers. Its Stubs A-List program, which allows customers to see three movies a week for $19.95 a month, recently hit 900,000 subscribers — far ahead of the
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