Dunst stars as Krystal Stubbs, a minimum-wage water park employee in 1990s Florida who lies, schemes and cons her way up the ranks of Founders American Merchandise (Fam) — the cultish, flag-waving, multibillion-dollar pyramid scheme that drove her to ruin in the first place, run by the powerful Obie Garbeau II (Ted Levine). Determined to make a better life for herself, Krystal dives deep into Fam and develops a tangled relationship with Fam’s most loyal and fanatical follower Cody (Théodore Pellerin), until her business begins to affect those closest to her, including Ernie (Mel Rodriguez), her affable water park boss, and his Fam-skeptic wife Bets (Beth Ditto).
The series was created by Robert Funke and Matt Luske, who also serve as executive producers. Esta Spalding serves as showrunner. Dunst and