Movistar Plus President Sergio Oslé Eyes the Bigger Picture

  • Variety
When Movistar Plus president Sergio Oslé moved into his office, there was a painting hanging on one of the walls. He’s replaced it with a dinky basketball hoop. Though born in Spain’s Bilbao, as Spanish newspaper El Mundo once noted, there’s something distinctly non-Spanish about Oslé, who’s worked in the U.K., Brazil, Australia, Malaysia and Singapore. He is as much at home, maybe more so, talking business in English than Spanish. As befits a former McKinsey consultant, his interest is in the bigger picture as he steers Movistar Plus into the future.

That means breaking molds. Since its inception in 1990 as Canal Plus, which Movistar parent Telefonica acquired in 2014, the pay TV operator has been modeled on its French counterpart: high-priced and aimed at a large middle-class. But Spain’s middle classes are far smaller. So in June, Oslé broke with the past, launching Movistar Plus Lite,
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