‘Birds of Prey’ Teaser Debut Follows ‘Tenet’ as Warner Bros. Champions Theater-Only Trailers

Trailer releases have become all too predictable in 2019. First, a studio rolls out a 15-30 second trailer teaser on social media announcing when the actual trailer is set to debut online, then the trailer drops that day as advertised before being put in theaters ahead of new releases. The main takeaway here is that online premieres are the norm for trailers in 2019, which is why Warner Bros.’ trailer releases for “Tenet” and “Birds of Prey” are so noteworthy. Both films have received buzzy first trailers this year but neither one is being put online for mass consumption.

The first trailer for Cathy Yan’s “Birds of Prey” is launching in theaters this weekend ahead of Warner Bros.’ horror tentpole “It Chapter Two.” The comic book movie, which finds Margot Robbie reprising her “Suicide Squad” role of Harley Quinn, is one of the studio’s major 2020 tentpoles. The film’s high
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