U.K.’s Secret Cinema to Launch Its First Event in China

  • Variety
The U.K.’s Secret Cinema, which puts on immersive cinema experiences, is to launch its first show in China, the world’s second-biggest film market. The British events company has partnered with Smg Live to debut “Secret Cinema Presents ‘Casino Royale'” in Shanghai in November.

The production, which revolves around the film that rebooted the James Bond franchise with Daniel Craig as 007, debuted in London earlier this year. It has attracted more than 120,000 participants and is Secret Cinema’s most successful event to date. Smg Live, part of the state-backed Shanghai Media Group, is set as the exclusive licensee in China.

Secret Cinema was launched in 2007 by Fabien Riggall as a means to increase audience participation and promote interest in cinema. It has put on more than 70 shows that combine music, art, theater and dance. These include adaptations of “Dirty Dancing,” “Moulin Rouge,” “Star Wars: The Empire Strikes Back,
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