is eyeing a November launch date for its premium a la carte streaming service Apple TV+, according to a report in Bloomberg
. The date provides Apple a competitive slot amid the dizzying array of soon-to-launch streaming services, including Disney+
, slated for November 12, and HBO
’s latest over-the-top streaming package, which is set to bow in early 2020. AT&T
also has new a la carte services coming down the pike, all aimed at cord-cutters looking for alternatives to traditional set-top offerings.
Apple is expected to charge $9.99 a month for the service, slightly more than Amazon
Prime Video and the most basic Netflix
plan, which costs $8.99.
Apple TV+ will launch with a handful of new programs. With a reported content budget of $6 billion, Apple has deep enough pockets to compete with the likes of Netflix and Amazon. Apple is also said to be weighing release strategies for its series.