China Box Office: New Animations No Match For ‘Nezha’ Domination

  • Variety
Chinese animation “Nezha” continued its run as China’s biggest hit of the summer, maintaining its top spot at the box office even 25 days into its run with a weekend gross of $41.2 million. The tally made it this weekend’s fourth highest grossing film worldwide.

Meanwhile, two other new animated titles performed unremarkably. The flop of Tencent spinoff company China Literature Media’s new animation “The King’s Avatar: For the Glory” on its debut made it clear that just trotting out any old locally-made cartoon based on a well-known IP isn’t enough to spark “Nezha”-style box office domination. It grossed just $9.3 million, according to data from the Artisan Gateway consultancy, despite being an adaptation of a very popular online novel about an professional e-sports player that has top ratings for fan engagement. This made it fifth at the China box office and fourteenth globally.

Rovio Entertainment’s
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