Playing two standing-room-only previews at the Al Hirschfeld Theatre, Moulin Rouge! reported attendance of 2,608. Bringing along the cast from its acclaimed, record-breaking run at Boston’s Emerson Colonial Theatre last summer, the much-anticipated musical starring Karen Olivo, Aaron Tveit, Danny Burstein and Ricky Rojas opens July 25.
By comparison, two of the season’s biggest hits — Ain’t Too Proud, the Temptations jukebox musical, and the Tony-winning Hadestown — carried average ticket prices of $138 and $176, respectively.
Moulin‘s $600K+ contributed nicely to Broadway’s overall box office gross of $35,938,539 for Week 5 of the season (the week ending June 30). That’s just about dead-even from the previous week, with attendance of 295,824 also holding steady.