Founded in 2009, Be Bold, Be Bald! is a social movement during which participating individuals either rock a Be Bold, Be Bald! cap from the time they get up to the time they go to bed, or sponsor someone who does, to raise awareness and funds for cancer fighting charities across the country. Since inception, the movement has swept the nation, becoming a show of strength for anyone touched by the deadly disease. To date, Be Bold, Be Bald! has raised over one million dollars to fight cancer. Be Bold, Be Bald! supports over fifty beneficiaries of all sizes including Dana Farber Cancer Institute, A Moment of Magic, the Leukemia & Lymphoma Society, Shred Kids Cancer, the National Brain Tumor Society and many, many more.