MTV to Relaunch ‘Yo! MTV Raps’ With Fresh International Versions (Exclusive)

  • Variety
MTV to Relaunch ‘Yo! MTV Raps’ With Fresh International Versions (Exclusive)
“Yo! MTV Raps” is getting a makeover, with fresh versions of the iconic hip-hop show launching around the world. The first of the reinvented “Yo! MTV Raps” will launch in the U.K. later this month; production is underway. A German version will follow next year, with African and Southeast Asian shows in 2019.

It will be the first time that the MTV International-produced series has gone local in these territories and regions. Each version of the show will have two local presenters, with talent announcements coming soon. Highlights will be repackaged for MTV’s social channels internationally. The initial runs will extend to four or five episodes for each market, with about 20 new installments expected in all and the potential for longer series orders.

“Yo! MTV Raps” showcased the biggest artists in its heyday on MTV during a golden era of hip-hop. The Viacom-owned cable net has been revisiting the show in recent times,
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