Global Broadcasters Score Big With Live World Cup Final Ratings

  • Variety
The days of regular TV ratings bonanzas may be over because of an increasingly fragmented viewing environment, but the World Cup, which wrapped July 15, underscored the enduring power of linear TV when it comes to broadcasting live events.

While the Olympics are the biggest TV event globally, the World Cup final remains the single most-watched sporting event. Although the global viewing figure for this year’s deciding match, which saw France beat Croatia, has yet to be determined, it’s expected to be on par with the estimated 900 million people worldwide who tuned in to watch Germany defeat Argentina in 2014, according to Kantar Media.

“The takeaway from this World Cup is that the power of linear TV to reach millions of people with live events can’t be matched by Netflix and other streaming services,” said François Godard at Enders Analysis.

The final drew an estimated 107 million viewers in 19 European countries,
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