Dawn of the Dead, George A Romero's classic 1978 satire on consumer society, opens in a chaotic television studio. An unnamed expert and a TV presenter are sat across from each other, with panic unfolding all around them, and the expert is trying to convince the presenter that the dead are coming alive. The expert shouts accusingly to the presenter, "Do you believe the dead are returning to life and attacking the living?" To which the presenter replies, 'I'm not sure what to believe doctor. All we get is what you people tell us.' As the camera pans away to a TV studio being rapidly abandoned by the traumatised staff, we hear the exasperated expert cry out: 'What will it take to make you people see?'"