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Ryan ToysReview Changes Clunky Channel Name, Launches Spanish-Language Hub

The massively popular -- though awkwardly-named -- Ryan ToysReview YouTube channel has been re-christened.

Eight-year-old Ryan Kaji, who has amassed 22.3 million subscribers on the strength of his toy unboxing videos, has renamed his flagship YouTube channel Ryan’s World -- a nod to the entertainment brand that Kaji and his parents have developed alongside studio partner Pocket.watch. Ryan’s World comprises a Nickelodeon TV series called Ryan’s Mystery Playdate as well as product empire with licensed toys, bedding, fast-food children's meals, and other Ryan-branded items.

“We’re changing the channel name, because we don’t just do toy videos. We do science experiments, challenges like ‘The Floor Is Lava’, educational videos like ‘Why Do Floods Happen?’, music videos, skits, and lots more," Kaji says in an announcement video. "I also want to share all of my [animated] friends from Ryan’s World with you, like Combo Panda, Gus The Gummy Gator,
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Pocket.watch Greenlights Shows With The Onyx Family, Eh Bee Family, Expands Hulu Pact

Digital kids’ content studio Pocket.watch, which partners with a variety of family-friendly YouTube channels -- most notably eight-year-old Ryan Kaji of its flagship channel Ryan ToysReview -- to build multimedia businesses, has greenlit six new series. The slate features fellow YouTube luminaries like the Onyx Family (2.5 million subscribers), the Eh Bee Family (8.8 million), kid-YouTube star EvanTubeHB (6.5 million), and his sister, JillianTubeHD (1.5 million).

First up is a 12-episode animated comedy-mystery called Onyx Monster Mysteries, based on the popular Onyx Kids channel, following four teens and their parents on an adventure to save "endangered" monsters. Pocket.watch has also greenlit Zombees, an animated horror-comedy featuring the likenesses of the longstanding Eh Bee Family, in which all four members of the family mysteriously turn into zombies alongside half of the world's population.

Also in the works are: EvanTube’s Dollar Toy Squad, a stop-motion battle series between plastic superheroes and metal toys; Do Crew,
See full article at Tubefilter News »

Watchdog Group Files FTC Complaint Against Ryan ToysReview For Improper Ad Disclosures

Ryan ToysReview, arguably the biggest children's channel on all of YouTube, which has subsequently spawned a global multimedia empire, has become the subject of a complaint filed with the Federal Trade Commission, alleging that it has deceived children through sponsored videos that look and feel like organic content.

Ryan ToysReview is headlined by seven-year-old Ryan Kaji, whose kid-friendly charisma has garnered a staggering 21.4 million subscribers and 31.8 billion lifetime views. The filing, by watchdog group Truth In Advertising, was particularly timely -- submitted on the same day YouTube announced it had settled with the FTC for violating children's privacy regulations. As part of that settlement, YouTube paid a record $170 million and announced sweeping changes to the way that children’s content will be served ads going forward.

Truth In Advertising says in its complaint that 92% of Ryan’s videos contain at least one paid product recommendation aimed at preschoolers, who are
See full article at Tubefilter News »

Ryan ToysReview, Pocket.watch To Premiere Five Specials On Roku’s Just-Launched ‘Kids & Family’ Channel

Pocket.watch, the kid-focused digital studio that works with YouTube channels like Ryan ToysReview, EvanTube, and HobbyKidsTV, is launching a linear channel on Roku.

The 24-hour, family-friendly channel will be programmed with content from Pocket.watch creators -- all of which will be hand-picked by the company's in-house programming team to ensure age-appropriateness. On Roku devices, the Pocket.watch channel will be housed within a brand new 'Kids & Family' section on The Roku Channel -- the hub’s in-house channel that features both free programming from myriad publishers and enables users to access their paid subscriptions.

As part of the pact between Pocket.watch and Roku, the new Pocket.watch channel will air five, 22-minute specials starring toy unboxing phenom Ryan. They will be free to Roku viewers until Nov. 19. The channel will also feature a daily, two-hour block of content form Ryan’s World -- the entertainment brand formed
See full article at Tubefilter News »

Pocket.watch Names Former Hello Sunshine CEO Kerry Tucker Its First Cmo

Pocket.watch is continuing its astronomic ascent with the appointment of its first-ever chief marketing officer.

The digital studio, which works with YouTube’s top children’s creators to create multi-faceted entertainment brands, has tapped marketing and tech vet Kerry Tucker to drive its marketing and communications strategy. Tucker will be in charge of both the Pocket.watch brand itself, as well as the full-fledged franchises that it has created for its creators like Ryan ToysReview and HobbyKidsTV -- dubbed Ryan’s World and HobbyKids Adventures, respectively.

In addition to spearheading the promotion of Ryan’s Mystery Playdate, the seven-year-old’s Nickelodeon series, Tucker will work hand in hand with Pocket.watch’s distribution and retail partners, including Nickelodeon, Amazon, Target, and Walmart. (Its creators operate expansive merch operations in countless categories and countries).

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Hardee’s Enlists Ryan ToysReview To Relaunch Kid’s Meal Business After 8 Years

Ryan ToysReview, the seven-year-old YouTube phenom with 20 million subscribers and an astonishing 30 billion lifetime views, is helping fast food chain Hardee’s get back into the children's meal business.

The partnership marks Hardee’s first-ever influencer partnership, and will call for kids’ meals that come complete with four exclusive toys from Ryan's product brand, Ryan’s World. Later this summer, other kids channels repped by Ryan's studio partner, Pocket.watch -- including HobbyKids TV via their newly-formed HobbyKids Aventures entertainment brand -- will also launch similar toys in Hardee’s and sister chain Carl's Jr. (Both Hardee's and Carl's Jr. are owned by parent company Cke Restaurants).

"Our consumers are digital-first," Hardee's director of brand marketing, Jenna Folk, told CNN. She also noted that Hardee’s stopped vending kids’ meals -- which it called Star Pals -- eight years ago, but the company has since noticed an increase in families eating at fast-food chains.
See full article at Tubefilter News »

‘Baby Shark’ Animated Series in the Works at Nickelodeon

  • The Wrap
Nickelodeon is developing an animated series inspired by the viral children’s song “Baby Shark,” TheWrap has learned.

Nickelodeon has partnered with Pinkfong, the South Korean entertainment company whose YouTube video helped first kickstart the song’s recent popularity, to develop a new original preschool animated series based on the internet sensation.

Pinkfong’s recording of the classic camp tune exploded in popularity late last year, racking up more than 2.8 million views since its upload in 2016. The song’s viral success helped to propel it up the Billboard Hot 100 and inspire new versions from the likes of James Corden and Ellen DeGeneres.

Also Read: 'Baby Shark' Swims Onto the Billboard Hit 100 List

In addition to the animated “Baby Shark” series, Viacom Nickelodeon Consumer Products will manage worldwide licensing — excluding Asia — for consumer products based on the tune and the series.

This is not the first time Nickelodeon has drawn from
See full article at The Wrap »

Nickelodeon Strikes Ryan ToysReview Int'l Merchandise Deal Amid Bet on Social Media Influencers

Viacom's Nickelodeon is expanding its bets on young social media influencers, signing a consumer products deal with digital-first kids content studio pocket.watch for 7-year-old YouTube sensation Ryan of Ryan ToysReview fame that covers key international territories.

After recently renewing the star’s Ryan’s Mystery Playdate series for a second season, Nickelodeon will manage consumer products licensing for his Ryan’s World toy brand and merchandise based on the show in select foreign markets, including Canada and key European, South American and Middle Eastern countries. The Los Angeles-based mini-mogul’s Ryan ToysReview channel on YouTube has reached more ...
See full article at The Hollywood Reporter »

Pocket.watch Plans Animated Series, Product Licensing Barrage For HobbyKidsTV Brand

Pocket.watch, the digital studio that reps a stable of kid-friendly creators, is aiming to franchise the HobbyKidsTV family of YouTube channels into a fully-formed entertainment brand, complete with a new animated series, consumer product lines, and retail partnerships. The new brand will be called HobbyKids Adventures.

This is similar to what Pocket.watch has done for YouTube phenom Ryan ToysReview, with whom Pocket.watch partnered to launch Ryan’s World. Today, Ryan has a show on Nickelodeon called Ryan's Mystery Playdate, as well as a vast merch operation across myriad categories the world over. In this vein, Pocket.watch says, it is aiming to birth digital-first franchises that can rival those built on the backs of traditional TV and film properties.

The animated HobbyKids Adventures series will arrive on June 22 care of Butch Hartman (The Fairly OddParents) on the HobbyKidsTV YouTube channnel. HobbyKids operates 10 total channels that feature the
See full article at Tubefilter News »

Pocket.watch Partners With YouTubers MarMar, The Onyx Family As It Readies New Children’s Slate

Pocket.watch, the digital studio that works with major kid-focused creators like Ryan ToysReview (19.3 million subscribers on YouTube) and CaptainSparklez (10 million), has partnered with two new creators: Marlin Ramsey Chan, aka MarMar (3.3 million) and the Onyx Family (2.2 million).

The studio also announced an upcoming slate of programming featuring Chan and the Onyx Family, as well as three new shows starring current Pocket.watch partners HobbyKidsTV (3.4 million), JillianTube (1.4 million), and EvanTube (6.2 million).

Pocket.watch hopes these partnerships, like its deal with Ryan ToysReview, will result in boosting the YouTubers’ careers into new business categories, like traditional TV shows and merch. With Ryan, Pocket.watch created a Walmart toys and apparel line, and most recently produced the Nickelodeon series Ryan’s Mystery Playdate, which has become the No. 1 preschool show on TV in less than a month, the company says.

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‘Ryan’s Mystery Playdate’ Renewed For Season 2 By Nickelodeon Amid Strong Ratings

  • Deadline
Amid strong ratings and just days after its series premiere, Nickelodeon has ordered a 20-episode second season of Ryan’s Mystery Playdate, starring 7-year-old YouTube star of Ryan ToysReview. The renewal brings the series total to 40 episodes.

The April 19 series debut was No. 1 in its 12:30 Pm time period on all TV with kids 2-11. The premiere averaged a 2.1/518,000 with kids 2-11, up 24% over last year and up 11% from the premiere of The Substitute with K2-11. It delivered 999,000 total viewers, a 23% lift over last year’s levels.

Across the weekend (Friday-Sunday), Ryan’s Mystery Playdate reached 2.1 million Kids 2-11 and 5.5 million total viewers. The premiere saw a 33% lift in ratings in Live+3 with K2-11.

Created and produced by pocket.watch, the live-action series follows Ryan as he tackles a series of imaginative, physical challenges and solves mystery box puzzles to reveal the identity of his playdate.

Ryan’s
See full article at Deadline »

Nickelodeon Buys Learning App ‘Sparkler’ To Bolster Its Preschooler Streaming Service

Nickelodeon, the Viacom-owned kids’ content brand that works with top YouTube stars like Ryan ToysReview and JoJo Siwa, has just acquired early childhoold learning platform Sparkler. Financial terms of the deal were not disclosed.

As part of the purchase, Sparkler co-founder Kristen Kane has been named Evp of Noggin -- the preschooler-aimed subscription service launched by Nickelodeon in March 2015 that’s priced at $7.99 per month and currently counts 2.5 million subscribers. Noggin, which is ad-free, offers 1,500 episodes of full-length Nickelodeon shows, short-form videos, Spanish-language clips, music videos, and more.

Sparkler measures child development and delivers personalized content and coaching to parents. Its tech will be integrated into Noggin over the next year, Nickelodeon says, as overseen by Kane -- who will also drive strategy and development on the service going forward. She will be based in New York and report to Nickelodeon president Brian Robbins.

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Ryan ToysReview’s Nickelodeon Series To Premiere On April 19

Roughly two months after its announcement, Nickelodeon is set to premiere Ryan’s Mystery Playdate, a preschool-aimed series starring seven-year-old YouTube luminary Ryan ToysReview, whose unboxing channel has soared to unprecedented heights with 19 million subscribers and an average of 1 billion monthly views.

The live-action series, created and produced by Ryan’s studio partner, Pocket.watch, will premiere on April 19 at 12:30. The premiere is titled Ryan’s Kickin’ Playdate/Ryan’s Viral Playdate, and will see the unboxing phenom take on pancake-stacking, frog-catching, and whoopee cushion-deflating challenges. A total of 20 episodes will follow Ryan as he tackles various physical challenges and attempts to solve mystery box puzzles to reveal the identity of his playdate.

Ryan’s Mystery Playdate will co-star Ryan’s parents, and will also feature appearances by proprietary animated characters including Gus The Gummy Gator and Combo Panda. Nickelodeon says the series “encourages physical play, models positive family
See full article at Tubefilter News »

YouTube Facing Lawsuit That Alleges Toy Unboxing Videos Are “Abusive Advertising Practices” Aimed At Children

A Brazilian lawsuit filed against YouTube’s owner Google is raising questions about whether toy unboxing videos are manipulating kids — and whether similar suits could eventually be filed in the U.S., citing laws that prohibit aggressive marketing to children.

The lawsuit, filed in January by the public prosecutor’s office in São Paulo, Brazil, accuses YouTube of “engaging in abusive advertising practices toward children,” Vox reports. The suit hinges on prosecuters’ assertion that most videos in the popular genre, even if they’re not marked as ads, are still advertisements. In Brazil, it’s completely illegal to market anything to kids under 12.

For those not familiar with toy unboxings, it’s a booming subset of videos on YouTube where people — sometimes kids, sometimes adults — unbox and play with toys. It can be an enormously lucrative business for some creators, like seven-year-old Ryan ToysReview, who has 18 million subscribers, his own product brand,
See full article at Tubefilter News »

How Nickelodeon Capitalizes on Social Media to Stay on Top of Kids’ Campaigns

  • Variety
When Nickelodeon’s green slime first oozed its way over talent’s heads 40 years ago on the acquisition Canadian series “You Can’t Do That on Television,” there was no way of knowing the stuff would transcend series and generations of children — let alone launch a festival. But green goop was just the beginning of the network’s lasting story in the kids space thanks to a robust IP library, recognizable brand extensions and an innovative marketing strategy that’s changing the conversation about conventional ad venues.

Following research indicating Nick’s current audience is a generation of kids with access to a household average of 12 connected devices and who serve as their own programmers, those execs trained to be multi-literate across multiple platforms including YouTube and Instagram, with a mission to bring their brand to kids. On March 21, Kim Rosenblum, executive vice president and chief creative officer, Nickelodeon, will
See full article at Variety »

Nickelodeon at 40: King of Kids TV Is Still Expanding Its Brand

  • Variety
As Nickelodeon turns 40, the kids’ network is finding ways to rely on its past as it presses boldly into the future.

“My goal is to fill up every screen of every size to make Nick kids’ first and last stop for everything they want in entertainment,” says Nickelodeon Group president Brian Robbins, who succeeded long-time Nick veteran Cyma Zarghami last year in Viacom CEO Bob Bakish’s reorganization of the media conglomerate. Robbins has a long history with the channel, dating back to his role as co-creator of “All That” in 1994.

“There’s no doubt kids are consuming a ton of content in many different ways,” he says. “The good news is we live in a world where brands still matter, and Nick is absolutely a giant brand that still matters.”

While ratings have been on the decline on the linear channel — down 29% in total viewers in 2018 — as they have
See full article at Variety »

Nickelodeon Embarks on New Direction with its Biggest, Most Wide-Ranging Content Slate Ever

Nickelodeon is unveiling a new content slate created for today’s kids who are multicultural, family-focused, and in control of their entertainment choices across platforms. With a foundation of supercharging its globally powerful original franchises like SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Paw Patrol, and welcoming new, acquired properties into its ecosystem, Nickelodeon’s new slate represents a renewing of its commitment to serve all kids, through a multicultural lens; bringing in talent kids love from other platforms and formats; and opening up its demo to capture kid and parent co-viewing, to satisfy this generation’s demand for shared family time.

The slate, announced today by Nickelodeon President Brian Robbins, was put into development in October at the beginning of Robbins’ tenure and will begin to debut on Nick’s platforms this summer.

“We have a laser focus on who kids are today, and what they want, so we
See full article at Age of the Nerd »

7-Year-Old YouTube Megastar Ryan ToysReview Is Getting His Own Nickelodeon Series

After expanding his multi-million dollar empire by inking 40 global licensing deals in January, seven-year-old YouTube phenom Ryan ToysReview is set to become even more ubiquitous with launch of his very own Nickelodeon show.

Ryan’s Mystery Playdate is a live-action romp that will follow Ryan, his parents, and several of their animated friends -- including proprietary creations like Gus The Gummy Gator and Combo Panda -- as they work together to overcome challenges to reveal the identity of a mystery playdate. The series is being produced by Ryan’s studio partner, pocket.watch, and will air on Nick Jr. -- a Nickelodeon-owned channel aimed at children under the age of six. Twenty episodes will premiere in the U.S. later this year.

“Ryan is a kid who happens to be one of YouTube’s towering giants, with millions of followers who are going to love seeing him and his family
See full article at Tubefilter News »

‘SpongeBob’ Spinoffs, ‘All That’ & ‘Are You Smarter Than 5th Grader?’ Revivals & More On Nickelodeon’s 2019 Content Slate

  • Deadline
Nickelodeon has unveiled its 2019 content slate, highlighted by SpongeBob SquarePants spinoffs and an hour-long special, a revival of sketch comedy show All That with Kenan Thompson as executive producer, a reimagined version of Are You Smarter Than a Fifth Grader? hosted by John Cena, and a scripted music series set in a boarding/performing arts high school from Simon Fuller and Ryan Tedder.

The slate, announced today by Nickelodeon President Brian Robbins, was put into development in October at the beginning of Robbins’ tenure and will begin to roll out on Nick’s platforms this summer.

Nick will commemorate the 20th anniversary of SpongeBob Squarepants with Best Year Ever, a tribute that includes an original one-hour special, SpongeBob’s Big Birthday Blowout, premiering Friday, July 12. Also planned are SpongeBob spinoffs focused on the core characters into formats such as new series, specials and feature-length movies. The anniversary will culminate with
See full article at Deadline »

‘SpongeBob’ Spinoffs Planned as Nickelodeon Chief Brian Robbins Tries to Win Back Young Viewers (Exclusive)

  • Variety
‘SpongeBob’ Spinoffs Planned as Nickelodeon Chief Brian Robbins Tries to Win Back Young Viewers (Exclusive)
In an era when young TV viewers are increasingly abandoning the traditional TV screen, Brian Robbins wants to make it very difficult for kids to give up on Nickelodeon.

The veteran producer who was named Nickelodeon’s president in October hasn’t spent his first months in the role noodling over the formula for the network’s famous green slime. He’s been working to fill its programming pipeline with new shows, even as he and other executives realize Nickelodeon’s target audience is more likely to be watching video on YouTube and Netflix via smartphones as they are to watch the TV set in the family room.

Robbins’ goal — simple to state but hard to achieve — is to make hit shows that viewers will seek out on any screen.

“There are definitely headwinds, and for all of linear television. In many ways, the kids’ business has been more affected by it,
See full article at Variety »
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