4 July 2008 10:35 AM, PDT | From Studio Briefing | See recent Studio Briefing news
NBC is returning its chime signature -- the notes G,E, and C -- to the air for the first time since the late 1990s and will use them to tag all promos for network shows, the company said Thursday. (Interestingly the notes, which first aired on NBC Radio in 1929, were said to stand for the General Electric Corporation, then a primary owner of the network, along with RCA and Westinghouse. GE now owns 80 percent of NBC; the remaining 20 percent is owned by the French conglomerate Vivendi.) In an interview with Broadcasting and Cable, Jim Vescera, head of on-air advertising for The NBC Agency, said that the move to bring back the chimes was pushed by NBC Entertainment Co-chairman Ben Silverman. "We decided that we had ignored them long enough," he said.
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